Waikiki Health Logo
No Health Insurance? No Problem.
The mission of Waikiki Health is to provide quality medical and social services that are accessible and affordable for everyone, regardless of ability to pay. In the past, Waikiki Health was called Waikiki Health Center which consumers mistakingly associated with a gym. The client needed to refresh their brand in order to move forward with expansion.
A branding strategy launched changing their name to Waikiki Health and a new logo was developed that has meaning and is non-descriptive. The new graphic style moved away from a stark clinical standard to one that is real, local and community based.
