National Transfer Accounts

National Transfer Accounts Logo

It’s all about the Benjamins (sort of).

National Transfer Accounts is a global project dedicated to enhancing our understanding of how population growth and changing age demographics impact economic growth, gender and generational equity, public finances, and other crucial aspects of the macro-economy. To symbolize their global goals, the organization sought a logo that would effectively capture their mission.

An identity was crafted, drawing inspiration from the organization's foundational research on the relationship between labor income and consumption through graph analysis. The logo was unveiled in Vienna, where dignitaries from over 90 countries had gathered, marking a significant moment for the organization.