La Pietra — Hawai‘i School for Girls 2017 Hoopla Event
EMPOWERMENT AND INSPIRATION.
For over 50 years, La Pietra — Hawai‘i School for Girls, has been educating young women to lead lives of achievement by offering an innovative, college preparatory program designed to challenge and inspire young women to discover their passions. The Hoopla fundraising campaign supports La Pietra’s financial aid program.
The theme of the campaign needed to reflect the extravaganza of Pop Art. The collateral was inspired by bright colors and American artist Roy Lichtenstein. An illustration of a young and inquisitive female was used as the focal point expressing the desire of achieving more in life.