Atlas Construction Identity
Atlas Construction stands as one of Hawai‘i’s prominent general contractors, boasting over four generations of design build experience. A new brand strategy was crafted, featuring the impactful phrase: “We may not build the biggest house you can afford, but we’ll build the best house your money can buy.”
To visually represent Atlas Construction's multidisciplinary approach to homebuilding, a distinctive letter-illusion inspired logo was developed. This logo serves as a striking symbol, symbolizing their commitment to innovative and comprehensive construction practices.